Meet-and-Greet with FRANK CARBAJAL at Campbell

Frank Carbajal author photo and Latinx Business Success cover image

Stop by Books Inc. Campbell for a special Meet-and-Greet Booksigning with local business leader Frank Carbajal in celebration of his inspiring and important book, Latinx Business Success: How Latinx Ingenuity, Innovation, and Tenacity Are Driving Some of the World's Biggest Companies. Frank will be signing books and meeting fans from 1:00PM to 2:30PM.

Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority.

The book explores the authors' DIGITAL framework--which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage--and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders.


"I was inspired to read about the perseverance many of our Latinx leaders experienced in their professional careers, as well as the challenges many overcame to achieve their dreams. Frank and Dr. José Morey have laid out in the book an excellent guide for our future Latinx leaders to learn from, and it's important for them to know having a seat at the table matters. I think everyone will learn something valuable about leadership from reading Latinx Business Success."

--TONY CASILLAS, Retired NFL Defensive Tackle, Two Time Super Bowl Champion, Dallas Cowboys, and College Football Hall of Fame memberr

"The digital divide, or what I call the TechEdquity Gap, will impact not only our youths' education disproportionately but our momentum in entering the workforce. Minority students have dealt with bias and bigotry throughout their young lives and now they are least likely to have access to adequate wi-fi or a device, which have become vital to their basic education, and, later, workforce development. The future of work is dependent on how quickly we can get everyone connected to broadband. And then you wonder why minorities are so dramatically underrepresented in tech jobs ... yeah, mystery solved. I'm grateful to Frank Carbajal for creating a space to address this issue through Latinx Business Success."

--ANTONIO TIJERINO, President and CEO, Hispanic Heritage Foundation

"In the book Latinx Business Success, Frank Carbajal brings to life the extraordinary perseverance and insights of Latinx leaders. The stories are moving and capture the challenges these impactful, diverse leaders face in a variety of professional arenas. Whether you're a venture capitalist or an entrepreneur, the stories will inspire and provide guidance on how you too can succeed spectacularly."

--MIRIAM RIVERA, CEO, Managing Director and Co-founder, Ulu Ventures

"The evolution of the leadership conversation is a conversation that starts with the voices of who leads with and from their cultural experiences and personal style. It is putting empathy, compassion, and diversity not as an afterthought, but as the central thought. It is not only having a seat at the table, but a cultural conversation that feeds the soul. Every leader should read this book and expand his or her understanding of leadership."

--DR. JEN WELTER, Author, Play Big: Lessons in Being Limitless from the First Woman to Coach in the NFL

"Frank's story will inspire anyone reading this book. A good read of overcoming obstacles while never becoming a victim!"

--RICHARD MONTAÑEZ, from Janitor to Executive and Co-Creator of Flamin' Hot Cheetos

Event date: 
Saturday, December 4, 2021 - 1:00pm
Event address: 
Books Inc. Campbell
1875 S. Bascom Drive, #600
Campbell, CA 95008

One of Books Inc.’s favorite aspects of being booksellers is getting the chance to welcome and host hundreds of authors a year, from house-hold names to local, debut authors and we are so excited to begin reintroducing the Bay Area with “The Experience You Can’t Download” in our stores with traditional author talks and booksignings. In addition to meet-and-greet author events and standard author talks, we are also continuting virtual author events.

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