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MARIA ROSS at Books Inc. Opera Plaza

Maria Ross author photo and The Empathy Edge cover image

Red Slice consultancy founder Maria Ross discusses her insightful new guide, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success.

Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy.

Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful.

Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic--and innovative--workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits.

In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society--it's great for business, and may transform you at a personal level, too.

Event date: 
Wednesday, February 12, 2020 - 7:00pm
Event address: 
Books Inc.
601 Van Ness Avenue
San Francisco, CA
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Books: 
The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success Cover Image
$16.95
ISBN: 9781989025796
Availability: In Stock Now - Click Title to See Store Inventory. Books must show IN STOCK at your desired location for same day pick-up.
Published: Page Two Books, Inc. - October 22nd, 2019

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