0 Items $0.00

JESSE BERRETT at Books Inc. in The Marina

Jesse Berrett book cover
Share this

Historian Jesse Berrett discusses his enticing work, Pigskin Nation: How the NFL Remade American Politics

Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America--and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity--all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style. An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present.

Event date: 
Wednesday, September 12, 2018 - 7:00pm
Event address: 
Books Inc.
2251 Chestnut St
San Francisco, CA
Event Terms: 
Pigskin Nation: How the NFL Remade American Politics (Sport and Society) Cover Image
$24.95
ISBN: 9780252083327
Availability: In Stock Now - Click Title to See Store Inventory. Books must show IN STOCK at your desired location for same day pick-up.
Published: University of Illinois Press - April 11th, 2018