Book Launch with SOON YU at Books Inc. Burlingame

Soon Yu author photo and Iconic Advantage cover image

Ernst & Young "Entrepreneur of the Year" award-finalist Soon Yu joins us for a Book Launch celebrating his insightful business book, Iconic Advantage(r): Don't Chase the New, Innovate the Old

Don't just chase the new - Innovate the old.

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong.

Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.

Iconic Advantage(R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years.

Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.

Event date: 
Thursday, March 8, 2018 - 6:30pm
Event address: 
Books Inc.
1375 Burlingame Ave
Burlingame, CA
Iconic Advantage®: Don't Chase the New, Innovate the Old Cover Image
By Soon Yu, Dave Birss (With)
ISBN: 9781682615409
Availability: Usually Ships in 1-5 Days
Published: Savio Republic - February 6th, 2018

One of Books Inc.’s favorite aspects of being booksellers is getting the chance to welcome and host hundreds of authors a year, from house-hold names to local, debut authors and we look forward to continuing to provide the Bay Area with “The Experience You Can’t Download” in our stores with traditional author talks and booksignings. In the meantime, we have an exciting list of virtual events and meet-and-greet booksignings on our calendar and we look forward welcoming you into this new format.

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