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Book Launch with SOON YU at Books Inc. Burlingame

Soon Yu author photo and Iconic Advantage cover image
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Ernst & Young "Entrepreneur of the Year" award-finalist Soon Yu joins us for a Book Launch celebrating his insightful business book, Iconic Advantage(r): Don't Chase the New, Innovate the Old

Don't just chase the new - Innovate the old.

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong.

Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.

Iconic Advantage(R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years.

Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.

Event date: 
Thursday, March 8, 2018 - 6:30pm
Event address: 
Books Inc.
1375 Burlingame Ave
Burlingame, CA
Event Terms: 
Iconic Advantage: Don't Chase the New, Innovate the Old Cover Image
By Soon Yu, Dave Birss (With)
ISBN: 9781682615409
Availability: Usually Ships in 1-5 Days
Published: Savio Republic - February 6th, 2018