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Alta Magazine & Books Inc. Present JAMES O'TOOLE at Laurel Village

James O'Toole author photo and The Enlightened Capitalists cover image

Alta Magazine and Books Inc. Present Founding Director of the Neely Center for Ethical Leadership James O'Toole discussing his captivating work, The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good.

An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices--from British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell.

Today's business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and socially responsible.

In The Enlightened Capitalists, James O'Toole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities, and the natural environment. They wanted to prove that executives didn't have to make trade-offs between profit and virtue.

Combining a wealth of research and vivid storytelling, O'Toole brings life to historical figures like William Lever, the inventor of bar soap who created the most profitable company in Britain and used his money to greatly improve the lives of his workers and their families. Eventually, he lost control of the company to creditors who promptly terminated the enlightened practices he had initiated--the fate of many idealistic capitalists.

As a new generation attempts to address social problems through enlightened organizational leadership, O'Toole explores a major question being posed today in Britain and America: Are virtuous corporate practices compatible with shareholder capitalism?

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Event date: 
Thursday, March 14, 2019 - 7:00pm
Event address: 
Books Inc.
3515 California Street
San Francisco, CA
Books: 
The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good Cover Image
$35.00
ISBN: 9780062880246
Availability: Usually Ships in 1-5 Days
Published: HarperBusiness - February 26th, 2019

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