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Alta Journal & Books Inc. Mountain View Present LAWRENCE INGRASSIA

Lawrence Ingrassia author photo and Billion Dollar Brand Club cover image

Alta Journal & Books Inc. Mountain View present former business and economics editor and deputy managing editor at the New York Times Lawrence Ingrassia for a discussion of his eye-opening book, Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy.

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened--where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

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Event date: 
Thursday, February 6, 2020 - 7:00pm
Event address: 
Books Inc.
317 Castro Street
Mountain View, CA
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Books: 
Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy Cover Image
$30.00
ISBN: 9781250313065
Availability: In Stock Now - Click Title to See Store Inventory. Please allow up to 48-hours for Curbside Pickup orders to be processed.
Published: Henry Holt and Co. - January 28th, 2020

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