Audiovisual Translation in Poland; Changing Audiences (Lodz Studies in Language #63) (Hardcover)

Audiovisual Translation in Poland; Changing Audiences (Lodz Studies in Language #63) By Olga Labendowicz Cover Image
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The presented overview is an attempt to identify the ongoing changes in the landscape of Polish audiovisual translation (AVT) audiences watching longer video formats online, and thus to further the research in the area of cognitive performance. The objective of this book is twofold. First, it aims to identify viewing styles, preferences, and expectations of Polish viewers towards watching American humorous productions deeply rooted in source culture with modes of AVT proper. Second, and partly as a by-product, it attempts to offer a combination of methodological tools for further exploration of eye-tracking in AVT studies, triangulating this technology with various research tools (e.g. online questionnaires) to provide a feasible and reliable data analysis. The detailed findings prove that both the AVT and the audiences in Poland indeed change - and as such, the ongoing shifts should be closely examined to initiate a wider and more inclusive discussion about what audiovisual translation of the 21st century should be like.

Product Details
ISBN: 9783631782484
ISBN-10: 3631782489
Publisher: Peter Lang D
Publication Date: July 30th, 2019
Pages: 266
Language: English
Series: Lodz Studies in Language