Impact of ICTs on Event Management and Marketing (Hardcover)

Impact of ICTs on Event Management and Marketing By Kemal Birdir (Editor), Sevda Birdir (Editor), Ali Dalgic (Editor) Cover Image
By Kemal Birdir (Editor), Sevda Birdir (Editor), Ali Dalgic (Editor)
$215.00
Usually Ships in 1-5 Days

Description


Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.


Product Details
ISBN: 9781799849544
ISBN-10: 1799849546
Publisher: Business Science Reference
Publication Date: December 4th, 2020
Pages: 384
Language: English