Ask Like an Auctioneer: How to Ask For More and Get It (Hardcover)

Ask Like an Auctioneer: How to Ask For More and Get It By Dia Bondi Cover Image

Ask Like an Auctioneer: How to Ask For More and Get It (Hardcover)


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When we ask, we aim low—asking for what we think we can reasonably get afraid of risking too much, and get nothing at all. The result? We leave money and opportunity on the table.

Communications coach Dia Bondi has helped thousands of women advocate for themselves by making big asks. In Ask Like an Auctioneer, she outlines a six-step framework that will help you strategically and confidently ask for more, maximizing the potential of every ask, every time.

A communications coach for two decades, Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact. 

After training as an auctioneer, Bondi translated the strategies she learned from the fundraising auctioneering stage into a program that helps women ask for more in their career and life.

Based on Bondi’s wildly successful keynotes and workshops, Ask Like an Auctioneer is an actionable guide that shows you the secret to getting out of your comfort zone and into your “zone of freaking out” (ZOFO). Among other ideas, in this book you will learn to: 

  • Set your reserve
  • Understand price is a measure of value, not worth 
  • Find the offer in every ask
  • Take productive action when you get a “no”

Join the thousands of women who are stepping into their ZOFO, asking for more and getting it, and reaching their goals on their own terms.
Dia Bondi is the CEO and Founder of Dia Bondi Communications, which helps high-performance professionals speak with power and purpose at crucial communications moments to amplify their impact and reach their goals faster. Dia is the secret weapon behind some of the world’s most influential brands, leaders, and VC-backed founders. She helped Rio de Janeiro secure the 2016 Summer Olympics, and was the communications coach for world leaders for United Nations gatherings. Following a curiosity, Dia attended auctioneering school and has since translated the techniques she learned into a program that prepares women to ask for more and leave nothing on the table called “Ask Like an Auctioneer,” which catalyzed her mission to put more money and decision-making power in the hands of women so we can change everything for all of us. Dia believes that you are your most compelling and impactful when you lead with who you are. She lives with her family in Northern California.
Product Details ISBN: 9781637744123
ISBN-10: 1637744129
Publisher: Matt Holt
Publication Date: November 14th, 2023
Pages: 256
Language: English