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Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)

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Description


Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Praise For…


There is no question that this is the book to read if you are in a corporate environment. – 800 CEO Read’s Social Media University’s Reading List, August 2009

Product Details
ISBN: 9781422125007
Publisher: Harvard Business Review Press
Publication Date: March 1st, 2008
Pages: 286