The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology (Hardcover)

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The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology By Nita A. Farahany Cover Image


A rock star academic explores the final frontier of personal privacy: your mind.

Imagine a world where your brain can be interrogated to learn your political beliefs, thought crimes are punishable by law, and your own feelings can be used against you. Where perfumers create customized fragrances to perfectly suit your emotions, and social media titans bypass your conscious mind to hook you to their products. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions.

Neuroscience has already made all of the above possible today, and neurotechnology will soon become the “universal controller” for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can severely threaten our fundamental human rights to privacy, freedom of thought, and self-determination.

Companies, governments, and militaries are all in: from contemplative neuroscience to consumer-based EEG technology, there have never been more ways to hack and track our brains. But access is just the beginning. Our brains can be changed with performance-boosting drugs, electrical stimulation, and even surgical interventions. Soon neuro-cinema, neuro-monitoring, and even cognitive warfare will be commonplace—the brain is the next battleground for humanity.

The Battle for Your Brain by Nita A. Farahany dives deeply into the promises and perils of the coming dawn of brain access and alteration. Written by one of the world's foremost experts on neuroscience as it intersects with law and ethics, this highly original book offers a pathway forward to navigate the complex ethical dilemmas that neurotechnology presents, which will fundamentally impact our freedom to understand, shape, and define ourselves.

About the Author

Nita A. Farahany is the Robinson O. Everett Distinguished Professor of Law & Philosophy at Duke University, and Founding Director of the Duke Initiative for Science & Society. She is a frequent commentator for national media and radio and keynote speaker at events including TED, the Aspen Ideas Festival, the World Economic Forum, and judicial conferences worldwide. From 2010-2017, she served as a Commissioner on the U.S. Presidential Commission for the Study of Bioethical Issues. She is also co-editor-in-chief of the Journal of Law and the Biosciences and on the Board of Advisors for Scientific American. Farahany holds an AB (Genetics) from Dartmouth College, an ALM (Biology) from Harvard University, and a JD, MA, and Ph.D. (Philosophy) from Duke University.

Praise For…

"Farahany poses the critical questions that can guide us as we navigate the hope and hype around neurotechnology, revealing both the promise for patients and the challenge for society. For anyone with an interest in neuroscience, privacy, and cognitive liberty, The Battle for Your Brain is a must read."
—Thomas Insel, M.D., author of Healing, former National Institute of Mental Health director, and co-director of President Obama’s BRAIN Initiative

Product Details
ISBN: 9781250272959
ISBN-10: 1250272955
Publisher: St. Martin's Press
Publication Date: March 14th, 2023
Pages: 288
Language: English