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How to Turn Down a Billion Dollars: The Snapchat Story (Hardcover)

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Description


"If you're as confused as I was about Snapchat, whether to swipe left or right, or why the company has so captivated users and mystified Wall Street, you must read Billy Gallagher's penetrating portrait of the company's early days and the rise of its imperious founder, Evan Spiegel." --Brad Stone, author of The Everything Store and The Upstarts

The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate.

In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?

In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary--if ruthless--CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr.

A fellow Stanford undergrad and fraternity brother of the company's founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called "a cipher in the Silicon Valley technology community." Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry's preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

About the Author


BILLY GALLAGHER is an MBA candidate at Stanford's Business School. Previously, he was a writer at TechCrunch, which he joined as a Stanford sophomore, writing a profile of a popular startup on campus: Snapchat. Billy wrote over a dozen exclusive pieces on Snapchat. His writing has appeared in the New York Times and Playboy; he has been interviewed by New York Magazine and Wired. As a Stanford undergraduate, Billy was the student body president and the editor in chief of the school newspaper.
Product Details
ISBN: 9781250108616
ISBN-10: 1250108616
Publisher: St. Martin's Press
Publication Date: February 13th, 2018
Pages: 304
Language: English