Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics) (Paperback)

Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics) By Alex Marland Cover Image
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Description


The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

About the Author


Alex Marland is professor of political science at Memorial University in Newfoundland and Labrador and author or editor of several books, including Whipped: Party Discipline in Canada. Thierry Giasson is professor of political science and director of the Groupe de recherche en communication politique at Université Laval in Québec and also the author or editor of many books on Canadian politics.


Product Details
ISBN: 9780774832045
ISBN-10: 0774832045
Publisher: University of British Columbia Press
Publication Date: February 15th, 2017
Pages: 528
Language: English
Series: Communication, Strategy, and Politics