Media/Society: Industries, Images, and Audiences (Paperback)

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Description


This book gives students an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This Third Edition of Media/Society provides students with conceptual tools for understanding the role of media in contemporary society - where mass media images come from, how and why they matter, and the kinds of questions and dilemmas that mass media raise about social life.



Product Details
ISBN: 9780761987734
Publisher: Pine Forge Press
Publication Date: August 1st, 2002
Pages: 432