Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate, and even joyful. We all need to decide: Are we managers or movement starters?
Jennifer Dulski, the head of Groups at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change--whether you're at a startup or a political campaign, at a Fortune 500 company or a local community group, or an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start.
Dulski explains how to create a clear vision, inspire supporters, persuade decision makers, navigate criticism, and more. She pairs her own experience as a startup founder, tech executive, and social change leader with powerful stories of movement leaders from both business and activism.
Our world needs movement starters more than ever. Packed with practical advice and the inspiring true stories of movement starters from all walks of life, Purposeful will empower you to start your own movement and make your mark on the world.
About the Author
Jennifer Dulski is the head of Groups and Community at Facebook. She has more than 15 years of experience at successful startups and big-brand internet companies, including as a business unit leader at Yahoo! and as CEO of The Dealmap, which was acquired by Google in 2011. She was most recently president and COO of Change.org. Dulski writes about leadership, management and entrepreneurship for LinkedIn Influencers, Fortune, Huffington Post, and other media outlets.
“An inspiring call to arms for everyone who wants to change the world.” —Arianna Huffington
“Yes! Yes! Yes! If we want to live in a world in which each of us can wake up inspired, feel safe at work and return home fulfilled at the end of the day, then we need more books like this one! Dulski discovered firsthand what it takes to move from being a manager of people to becoming a leader of movements. Now the rest of us can learn what she learned and join the movement. I’m in . . . the question is: are you?” —Simon Sinek, optimist and author of Start with Why, Leaders Eat Last, and Together Is Better
“Drawing on her experiences as a key leader at Change.org and Facebook, Jennifer Dulski shows aspiring organizers what they need to do to start movements that create massive positive impacts. For anyone who wants to change the world, this is crucial reading.” —Reid Hoffman, cofounder of LinkedIn and coauthor of The Alliance and The Startup of You
“Purposeful teaches readers how to bridge the gap between a great idea and real impact, helping you learn how to lead world-changing movements yourself.” –Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness
“Jennifer provides a fresh take on leadership, combining the best techniques from business and social change to help you transform your passion into a movement. She shows how all of us can create positive change in the world and make our lives purposeful.” —Ben Rattray, founder and CEO of Change.org
“Having worked with Jennifer for a number of years, I had the opportunity to see her evolve and develop a leadership style that always put the team first, unified them around a clear and inspiring sense of purpose, and delivered results. In Purposeful, she shares her approach, as well as the stories of effective leaders who rally others around a common purpose to create meaningful change.” —Jeff Weiner, CEO of LinkedIn
"Exceptionally well written, impressively informative, well organized and presented."—Midwest Book Review