An essential guide for leaders who want to use social media to be "open" while maintaining control
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
Shows how to use social media to become an open organization
Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
About the Author
Charlene Li is founder of the Altimeter Group and the coauthor (with Josh Bernoff) of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009. To follow Charlene and to get a number of free resources to help you start transforming the way you lead, visit open-leadership.com.