The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power (Hardcover)
“Will stand as a classic.” – Christopher Leonard
"Riveting, shocking, and full of revelations." - Bryan Burrough
From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary.
In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller’s empire, however, Bezos’s company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its “customer obsession” approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khan’s paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century.
With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy. It has come to control most of online retail, and uses its own sellers’ data to compete with them through Amazon’s own private label brands. Millions of companies and governmental agencies use AWS, paying hefty fees for the service. And, the company has purposefully avoided collecting taxes for years, exploited partners, and even copied competitors—leveraging its power to extract whatever it can, at any cost. It has continued to gain market share in disparate areas, from media to logistics and beyond. Most companies dominate one or two industries; Amazon now leads in several. And all of this was by design.
The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world – and why this lawsuit opens a window into the most consequential business story of our times.
Prior to covering Amazon, Dana held one of the WSJ’s highest profile beats covering mergers & acquisitions. During her 16-year career at WSJ she has produced a string of investigations and Page One stories on CEOs, boards of directors, technology companies and retailers.Dana is the recipient of a second Gerald Loeb award for breaking news, the SABEW breaking news award, two New York Press Club awards and was a finalist for the Larry Birger Young Business Journalist Award.Dana has appeared on CNBC, Good Morning America, Fox Business News, and Cheddar. She was the subject of a Wall Street Journal advertisement campaign about how the newspaper’s highest-profile stories came together.
“Riveting, shocking, and full of revelations, The Everything War is the thrilling account of how Amazon redefined corporate power, and did so with a single minded focus on rolling over the competition in its pursuit for dominance. This one could be a classic.”—Bryan Burrough, co-author of Barbarians at the Gate and Forget the Alamo
"An unflinching expose of thuggish strategies employed by Amazon—tactics that not only hobble competitors, exploit paying customers, but also cripple aspiring start-ups that make the mistake of sharing product secrets, only to find Amazon knock-offs sold on the consumer monolith’s website."—Jacquie McNish, co-author of Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
"A riveting and explosive work of investigative reporting that will stand as a classic. Dana Mattioli has managed to unearth the deepest secrets of the world’s most powerful retailer, bringing it all into the daylight in vivid detail. Every page is revelatory and the characters—from the domineering billionaire CEO, to the brilliant 30-something trustbuster in Washington who pursues him—seem like they’ve walked straight out of a novel. This is the business story of our time."—Christopher Leonard, New York Times bestselling author of Kochland and The Lords of Easy Money
"Dana Mattioli’s The Everything War is a masterful expose of a corporate leviathan’s relentless drive for power. Her incisive writing and thorough reporting takes you behind a global juggernaut’s seemingly innocuous facade. You will never look at those little cardboard boxes on your doorstep the same way again."—Zeke Faux, author of Number Go Up: Inside Crypto's Wild Rise and Staggering Fall