Great companies can fail not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming and how to respond for success.
About the Author
CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor at Harvard Business School, the author of seven books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.
Don Leslie has appeared on and off Broadway as well as in many feature films and various episodic television shows. He is an accomplished audiobook narrator and also voices commercials, on-air narrations, video games, and movie trailers. Don's audiobook credits include reading more than forty audiobooks, several of which have won Earphones awards. His narrations include Robert Ludlum's "The Altman Code", Richard Conniff's "The Ape in the Corner Office", and Orson Scott Card's "Ender in Exile".