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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Compact Disc)

$24.95
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Description


Great companies can fail not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.
Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming and how to respond for success.

Product Details ISBN-10: 1565114159
ISBN-13: 9781565114159
Abridged
Published: Highbridge Company, 06/01/2001
Pages: 140
Language: English