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A fourth edition is now available. In the third edition of his highly acclaimed book, Bonilla-Silva continues to challenge color-blind thinking. He has now extended this challenge with a new chapter on Obama's election addressing the apparent miracle of a black man elected as the 44th President of the nation despite the fact that racial progress has stagnated since the 1980s and, in some areas, even regressed. In contrast to those who believe the election of President Obama is a watershed moment that signifies the beginning of a post-racial era in America, he suggests this development embodies the racial trends of the last 40 years including two he has addressed in this book: the rise of color-blind racism as the dominant racial ideology and the emergence of an apparently more flexible racial stratification system he characterizes as Latin America-like. Some material from previous editions, including 'Answers to Questions from Concerned Readers, ' 'What is to Be Done, ' and an Appendix detailing interview questions, is now available on the Rowman & Littlefield website through the Teaching/Learning Resources link.