The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future (Hardcover)

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Description


"New York Times" Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. "The Athena Doctrine" shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

Brought to life through real world examples and backed by rigorous data, "The Athena Doctrine" shows how feminine traits are ascending--and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

About the Author


John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous best of lists, and his TED talks have been seen by hundreds of thousands of people.

Michael D Antonio is the author of many acclaimed books including Atomic Harvest, Tin Cup Dreams, Mosquito, The State Boys Rebellion and Hershey. His work has appeared in Esquire, The New York Times Magazine, Discover and other publications. Among his many awards is the Pulitzer Prize, which he shared with a team of reporters from Newsday.
Product Details
ISBN: 9781118452950
ISBN-10: 111845295X
Publisher: Jossey-Bass
Publication Date: April 16th, 2013
Pages: 298
Language: English