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Why We Buy: The Science of Shopping (Compact Disc)

This Book Is Not Sold Online - In Store Special Order Only
Special Order - Subject to Availability

Description


Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Product Details ISBN-10: 0739341928
ISBN-13: 9780739341926
Abridged
Published: Random House Audio, 04/10/2007
Language: English