Order Deadline for Guaranteed Christmas Eve Delivery
December 17 for Regular UPS Shipping
December 21 for 2 Day Shipping
December 23 for In-Store Pick-Up (In-Stock Items Only)
Books must show On Our Shelves Now for same day pick-up in stores.
We recommend calling stores that show low stock numbers.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)
Usually Ships in 1-5 Days
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
About the Author
Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: "Crossing the Chasm, Inside the Tornado, The Gorilla Game," and "Living on the Fault Line," He has made the understanding and effective exploitation of disruptive technologies the core of his lifeas work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.